lundi 22 février 2016

Local Food as a key element of Sustainable Tourism competitiveness

Tourism on the food making a link with its Sustainable Destination competent in Democratic Republic of CongoThe destination is the most important as regards tourism and it can not only improve the attractiveness of its resources, but also the attraction using commercial activity.Food tourism is a mix of natural elements or culture found there, services, infrastructure, access, attitudes towards tourists and unity. Different dishes not only brings the curiosity of tourists, but also the is to learn another culture, another flavor of life. the promotion of local foods is an effective way to support and strengthen the sectors of the local economy of tourism and agriculture through capital preservation terms culinary and add value to the appropriateness of the destination through the development and improvement of local and regional tourism resource base while agriculture stimulating food production.The tourism is not only an activity that generates income but as an activity that takes increasing the value and respect for the culture of a specific  tourism destination. Contribution to local food experience can be crucial to improve the point of view of the demand for travel to a destination, and also plays an important role in attracting tourists globally.  Local food experience is also considered as a feature that can add value to a destination and contribute to the sustainable competitiveness of the destination. Knowledge on the behavior of food tourism consumers will allow tourism stakeholders of food to target and develop markets and involved in the process of decision making and to convince consumers to buy products and local food service. 
The difficulties are: lack of funds and the fact that tourists, regardless of the marketing initiatives will consume food may be the underlying reason for this situation. An attraction such as food should be approached with more assistance, especially in areas where resources are abundant and the infrastructure is in site.The views of respondents on the necessary initiatives to address perceived shortcomings and constraints accentuate the fact that marketing requires attention is to promote the use of local products and develop a marketing strategy integrating food tourism. The strategies and actions recommended by stakeholders for the future development of food tourism emphasize the importance of developing a targeted marketing strategy and a framework to facilitate the development of food tourism , including food tourism and addressed to both products and food marketing. Tourism activities can be considered as a component of tourism through consumer activity when properly managed and marketed expected to achieve the goal of sustainable tourism development. Today, tourists are better informed, more educated, well traveled and finding new experiences and food tourism sector offers a gateway to other cultures through taste, preparation and environment to eat together. Food and drinks also provide memories that define a vacation experience or sustainable travel.

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